Dreaming big? Act fast!

Cloudpillo is a story of youthful dreams coming true. And we made sure they didn’t hit the snooze button!

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Two teenage entrepreneurs, Lars and Jens (who you’re sure to have heard as they’ve been taking social media by storm!) noticed something strange while they were still at school...

Everyone’s unique. Everyone sleeps differently. But most people use the exact same boring old (and often a bit yellow...) pillow.

It didn’t sit right – or sleep right! The pillow market was a yawn-fest that needed shaking up.

So they set out to fix it. The idea? An adjustable pillow that actually adapts to the way you sleep. And from there? A dreamland of better bedding.

The boom before the ceiling

Cloudpillo launched in the Netherlands in 2021, with their unique pillow quickly flying off the shelves. Within a few months they reached monthly revenue of €20k. Not bad for a couple of young entrepreneurs who still had student IDs!
It didn’t take long for them to find out how tough it is to keep the momentum going. Like, 'trying to work at 6 am without a coffee' hard. Throwing more money at ads stopped working. They needed more than clicks. And that’s where we came in.

Building a pillow powerhouse

After partnering with us at the end of 2021, Cloudpillo saw rapid growth.

Winning pillow fights

What’s better than winning in one market? Winning in three. After the Netherlands fell in love with Cloudpillo, we teamed up to launch into Germany in 2024 and the UK in 2025. Both markets got off to a dream start.

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We make scaling smooth-sailing

In a nutshell, here’s how we took Cloudpillo to new heights...

Creativity = Cash

Good ads fade fast. That’s why we keep testing new angles, pain points, and hooks. Otherwise, you’re just throwing money at Zuckerberg’s yacht and jet-ski fund!
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It’s a two-way street

We don’t perform miracles alone. Cloudpillo showed up, worked closely with us, and acted fast. They matched our efforts and advice step-for-step. Don’t underestimate the power of partnership.